Geoffrey M. Benic
Chief Executive Officer
Widely known for his role in helping to create and build the iconic Grocery Gateway brand, Benic’s career has been characterized by success in many highly demanding environments. Previously regional director of United Parcel Service Canada, one of the world’s most rigorous and demanding global logistics entities, Benic moved on to be an initial Grocery Gateway employee and General Manager. From October 2004 until June 2018, Benic was the founder and chairman of Sofilia Logistics Group Inc., a leading National Delivery Logistics Service, where he followed a vertical integration growth strategy and successfully acquired and integrated mid-market businesses. His capital-raising abilities have been significant and include several mergers and acquisitions and eventual sales to larger companies.
Chief Financial Officer
Benjamin Ferdinand previously led TMX Group’s (parent company of the Toronto Stock Exchange) firm-wide platform initiatives as Managing Director, Platform Strategies. Prior to this, Benjamin served as Vice President and Head of Finance, Strategy and Corporate Development for TMX Group. He began his career in investment banking, both in Toronto and New York.
Benjamin has served on the boards of CanDeal Inc., a provider of electronic debt trading services (co-owned by Canada’s six major bank-owned dealers and TMX) and Shorcan Brokers Ltd., an inter-dealer debt broker. He holds a Master of Business Administration (MBA) from Ivey Business School at the University of Western Ontario and a Bachelor of Commerce from McMaster University. Benjamin was awarded the CPA, CMA designation and is a member of CPA Ontario and CPA Canada.
Chief Operating Officer
Greg Rossi has over 20 years experience in operations, supply chain and logistics across many product categories and industries. Greg has acted as an executive consultant for the past 15 years working directly with some of the world’s largest companies including Nestle, Kraft, Heinz, Publix, Mondelez, Campbell's, Walmart and Blockbuster. In his capacity as c-suite consultant, Greg implements strategies to maximize operational efficiencies through the application of six sigma techniques and project management leadership. Greg also has entrepreneurial and start-up experience being part of the founding teams at; Grocery Gateway, Canada’s pioneer online grocer; CubeRoute, one of the world’s first route optimization and vehicle tracking SaaS platforms, and; Sofilia Logistics Group, a leading high-tech logistics service. Greg holds a Bachelor of Applied Science, Civil Engineering from the University of Waterloo. As COO, Greg leads cannabis cultivation, finished goods production & quality control, clinic operations, infrastructure build-outs and supply chain logistics across the Company's national clinic network and facilities.
Trevor J. Newell
Chief Marketing & Technology Officer
Trevor has experienced and lead exponential growth at both the enterprise and start-up level, building disruptive strategies and executing them with analytical passion.
Prior to joining Aleafia, Trevor was co-founder and President of SHOP.CA Network Inc. (SHOP.CA), Canada’s first eCommerce Marketplace, creating a national brand with over 15 million products across 5,000 brands from 1,500 suppliers. Trevor lead the establishment and growth of all operations within SHOP.CA throughout the idea, launch and growth phases. Trevor’s career experience also includes: GE where his global enterprise experience lead to him earning his master black belt of six sigma within GE’s Information Management Leadership Program, and Oracle within Financial Services as head of global product strategy for capital markets and wealth management
DR. Michael Verbora
Chief Medical Officer
Michael is an internationally recognized expert on medical cannabis, having spoken to the European Union parliament and other leading institutions. Michael earned an MBA from the University of Windsor’s Odette School of Business in 2009 and an M.D. from Schulich School of Medicine at Western University in 2013, before entering a Family Practice residency at the University of Toronto. A member of the Canadian Consortium for the Investigation of Cannabinoids, Doctors for Responsible Access and the Canadian Pain Society, he has completed over 4,000 cannabinoid therapy consultations, and has presented many talks in community and hospital settings while serving as student health physician at Seneca College and Medical Director, Canabo Medical Clinic. Dr. Verbora also recently joined the McMaster University School of Medicine as an Assistant Professor.
President, Clinic Operations
Keith White is a dynamic leader with 20+ years of experience in the private health care sector specializing in Operations and Information Technology.
Prior to joining Aleafia Health, White was the Chief Operation Officer of a Greater Toronto Area multidisciplinary clinic network, the largest of its kind in Canada, with over 500,000 unique patients. White is also the Chairman of the Lakeridge Health Foundation, a healthcare not-for-profit, Director for the HP Health Advisory Council (Americas), Past-Chair for the Durham College IT Program Advisory Committee and is a peer leader with Ontario MD, an electronic medical record subsidiary of the Ontario Medical Association.
Keith holds a Masters in Business Administration from the University of Ontario Institute of Technology.
Geoff Cowper Smith
Prior to joining Aleafia Health, Geoff spent eight years in private practice at Goodmans LLP. Geoff's broad business focused legal expertise includes advising organizations on complex and high value M&A deals, shareholder matters, corporate financings and complex commercial transactions.
Geoff received his Juris Doctor degree from the University of Western Ontario and was subsequently called to the Ontario bar in 2010. He also holds an Honours Bachelor of Arts degree awarded through the University of Waterloo's Arts and Business program.
Vice President Human Resources
With over 17 years of professional experience in Human Resources, Dave joined the Aleafia Health team in January 2019 as Vice President - Human Resources. For the last 10 years, Dave served as Director of Human Resources with the Ippolito Group, with responsibility for their North American HR operations. Prior to that, Dave held integral roles in HR at Maple Leaf Foods Inc. and Camco - General Electric. A dedicated volunteer, Dave served as Program Advisory Chair at Conestoga College’s IFPT and as Executive Board Secretary with Food and Beverage Ontario.
General Manager, FoliEdge Academy
Rob Tyrie runs Aleafia Health's cannabis education and certifications platform FoliEdge Academy. Tyrie leads the business development and implementation of the solution with clients, including the integration of FoliEdge Academy courseware within health benefits processing for large insurance providers. Tyrie has spent over twenty years in major companies rolling out insurance technology solutions that allow consumers to get the coverage they need and to make the customer experiences best in class for sales, underwriting and claims.
VP Public Affairs
Nicholas was appointed Vice-President, Public Affairs for Aleafia on August 1st, 2018.
Prior to joining Aleafia, Nicholas served as the Press Secretary and Director of Communications to the Leader of the Official Opposition in the Ontario Legislature. Previously, he served as the Press Secretary and Chief Spokesman for Canada'sMinister of Finance.
He is responsible for Aleafia's external communications and government relations.
Robert Van Den Heuvel
VP Quality & Regulatory Affairs
Robert is an energetic and established pharmaceutical industry leader with over 15 years in GMP and BioPharma production specializing in Quality Control & Assurance (QA/QC). He holds an honours M.Sc degree in Chemistry and a Ph.D. degree in Biochemistry. Prior to joining Aleafia Health as VP Quality and Regulatory Affairs he was VP Quality and Compliance at Licensed Producer UP Cannabis. Robert's BioPharma experience is stems from his time at Sanofi Pasteur where he led QA/QC and Merck & Co. where he held multiple positions, with increasing responsibility, in development, production and QA/QC.
As VP of Quality and Regulatory Affairs at Aleafia Health, Robert will play a leadership role in cultivation and production at all of three of Aleafia Health's facilities and all Health Canada licence applications. He will also lead the EU-GMP certification process at the Company's Paris Facility.